London – June 10, 2016 – Clarendon is delighted to announce it has been recognised for a second year running and achieved ASAP accredited Serviced Apartment Operator status. ASAP, the independent trade association for the serviced apartment sector has developed a Quality Assurance program to help both providers and corporates to ensure accommodation meets a minimum standard. Assessments comprise a site visit, an overnight stay and a thorough review of business practices that cover health and safety, quality and guest experience. The ease of which a booking can be placed and guest communications prior to, during and after a guest stay are also reviewed in addition to how well the stay compares to what is being advertised.
Peter Morgan, Commercial Director at Clarendon says, “We are thrilled with the results and quality accreditation achieved following ASAP’S recent assessments. It is reassuring to know Clarendon’s commitment to investing in the ongoing quality of our apartment portfolio and service delivery continues to be recognised and for a second year running has passed the rigorous examination and achieved the highly distinguished ASAP quality accreditation.
ASAP is an independent industry body for serviced apartment providers, representing the views of the sector within Ireland and the UK. The Quality Assessment Programme is designed to enable consumers and guests to choose professional and accredited operators in an ever more crowded marketplace.
As well as the ASAP Quality Assurance, Clarendon receives regular feedback from guests via independent ratings and reviews provider Feefo, enabling guests to rate and review their Clarendon stay experience. In 2016 Clarendon was awarded ‘Trusted Merchant’ status for a third consecutive year from Feefo after 92% of Clarendon guests rated their stay as “excellent” in the preceding 12 months.